Altea Majorca | Launch
THE CHALLENGE : A highly targeted brief this. SEAT wanted to get more women behind the wheel of its 200-horsepower Altea Majorca. Sometimes it’s not ideal when the media buy comes first, but in this case the media included women’s titles such as Marie Claire, which meant we could really zero in on our audience. Created in English, the ode to womanhood was also translated into French.