Charity ads needn’t always be sombre

International Aid for the Protection and Welfare of Animals deals with some heart-braking cases. But a fundraising yoga class provided an opportunity to strike a lighter tone than we’re used to for the sector. Who says charity can’t be cheerful?

Produced on a shoestring budget, the spot wouldn’t have  been possible without the voluntary support of voiceovers Sarah Davison and Jenny Beacraft, and sound designer Neil Harrington at Sauce Productions.

The sign-ups are going well – we're on 38 which is one of the highest we have seen for some time. So it definitely seems to be working – thank you for all your work on that!
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Rebecca Lewthwaite
Fundraising & Communications Manager

Read more about the charity’s wonderful work at