International Aid for the Protection and Welfare of Animals deals with some heart-braking cases. But a fundraising yoga class provided an opportunity to strike a lighter tone than we’re used to for the sector. Who says charity can’t be cheerful?
Produced on a shoestring budget, the spot wouldn’t have been possible without the voluntary support of voiceovers Sarah Davison and Jenny Beacraft, and sound designer Neil Harrington at Sauce Productions.
Read more about the charity’s wonderful work at iapwa.org