SEAT

When sound is the cavalry | part 2

With TV idents booked and the whistle about to blow on the start of the UEFA Europa League season, sponsors SEAT had only generic – and silent – driving footage to air. What was needed was some audio ‘glue’. 

When sound is the cavalry

You don’t always have the luxury of a shoot. When that happens, sound design can save the day. In this retrospective, it’s the audio that lends new meaning to stock footage.